Smile Safari

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Be the star at this Instagram museum and strike a pose in its over 30 different rooms. Add some color to your life -- and to your Instagram feed!

Forget everything you know about museums: you won’t have to spend countless hours looking at old paintings or listening to boring explanations. Here, you’ll be the star of the show instead!

With a surface of over 1,000-m² spanning over two levels, visitors of the museum will be able to take countless pictures in more than 30 rooms. Each room has a different theme, different colors and a different vibe. By the end of your trip, you really will feel like you just explored over 30 completely different worlds!

  • How did this “Instagrammable museum” come to be? The first Smile Safari opened in the US in the autumn of 2019. Needles to say, it was immediately a huge success, so in October of 2020 it finally made it to Europe.
  • It’s not just different lightning: each room also has different accessories and styles to create the perfect backdrop for the Gram. So you can bathe in money, look at pink palm trees, sit on a rainbow or swing through the jungle -- all in the same day.
  • And if you really want to give your Instagram an extreme makeover, why not take multiple pictures with different outfits on? There’s a dressing room available, so bring as many outfits as you want!
  • If you want to visit Smile Safari, you’ll have to reserve your tickets online beforehand. There are different time slots you can choose, and each reservation lasts about 90 minutes.
  • And when you’re done? You can chill at the Smile Safari Lounge, get some Instagrammable drinks and use the free WiFi to post your amazing photos.
Updated on 15 November 2022

Tips and Tricks

  • You’ll be taking a lot of pictures, so make sure your phone is fully charged (or, even better, bring a battery pack).
  • Remember to arrive 15 minutes before your selected time slot. If you can’t make it in time, you’ll be assigned a different time slot on the same day (but remember you can’t change your ticket for a different day).
  • You can also buy your tickets at the box office, but there’s only a limited number sold and you can’t pay cash.
  • The museum also provides lockers and space to store your pram or buggy.

Getting There

  • By Car: on-street paid parking in Brussels’ orange zone. For paid parking check Ecuyer - Interparking
  • By Bus: take bus 71 and get off at De Brouck.pertuis
  • By Metro: take line 1 or 5 and get off at De Brouckere
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  • Jul & Aug; Open everyday, 10:00 to 18:00
  • Sept; Open W, F, Sa, Su, 10:00 to 18:00
  • Oct; Open W & F, 12:00 to 18:00; Sa & Su 10:00 to 18:00
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Open until 31st December 2021

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Adult 19,50€, Teenagers 17,50€ (until 16 years old), Kids free (until 3 years old), special discount rates available for groups

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Buy your tickets here

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Open; national Covid rules apply

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